WW-101 · Fall
Sweater Weather
Warm. Cozy. Comforting.
A cozy autumn blend. It smells like pie in the oven, then a slow cafe morning, then dessert on the counter.
- Case
- 12 candles
- Jar
- 12 oz glass
- Retail
- $31.99
- Burn time
- About 60 h
Holiday collection Wholesale 2026
Three scents.One candle.
Three scent layers. A crackling wooden wick. We supply holiday candles by the case, with a new scent as each layer burns.
- Case pack
- 12 candles
- Wholesale from
- $9.00at 200+ cases
- Suggested retail
- $31.99
- Burn time
- About 60 h
- FirstPumpkin Spice
- ThenLatte
- LastPecan
Made for your shelves.
We distribute layered candles to stores. Choose from three seasonal blends, or create a scent for your own shelves. We handle the candles. You make them part of your store.
- A scent that changes.Each jar has three scent layers. Shoppers get a new scent as it burns down.
- A longer selling season.Fall scents sell in October and November. Cookies for Santa sells in December.
- Strong margins.Your store keeps 62 to 72% at our suggested retail price of $31.99.
- Scents only you sell.We make custom layered scents with your store name on the label.
How the layers burn
Each layer burns for about 20 hours. Drag the slider, or press play.
- 0–20 hNow
- 20–40 hNow
- 40–60 hNow
Wick & Wax / Seasonal line sheet
The holiday collection
Three holiday stories, poured in layers. Mix and match cases across the collection.
WW-102 · Christmas
Cookies for Santa
Gingerbread, Christmas Cookie and Hot Chocolate.
Our December candle. It smells like baking day, then decorating cookies, then a warm mug by the tree.
- Case
- 12 candles
- Jar
- 12 oz glass
- Retail
- $31.99
- Burn time
- About 60 h
WW-103 · Fall
Meet Me at the Fair
Sweet, warm, and nostalgic.
A sweet fall scent inspired by a night at the fair.
- Case
- 12 candles
- Jar
- 12 oz glass
- Retail
- $31.99
- Burn time
- About 60 h
Wholesale prices
Mix and match all three candles. Every standard case counts toward your price break.
- Orders from 10 cases
- 12 candles per case
- Ships in about 2 weeks
- 12 oz glass jar, soy and beeswax blend, wooden wick
- Margin at suggested retail of $31.99
| Order size | Per candle | Per case | Store margin |
|---|
Market check
Shelf price next to the big brands
Regular price of one large candle. Ours sits between the 3-wick candles and WoodWick's layered Trilogy. Shoppers get three scent layers and a wooden wick for less than WoodWick.
Who it's for
Made for holiday shoppers, and for the stores that serve them.
The shopper
Adults who buy candles for their home and as holiday gifts. They love cozy, sweet scents like pumpkin spice and hot chocolate. They want something new each season, at a price they already pay.
The store
Home goods stores, gift shops and department stores that already sell seasonal candles. They want a candle that stands out on the shelf and keeps a strong margin.
The season
Fall scents sell in October and November. Cookies for Santa sells in December, when shoppers buy gifts.
Your store, on the label
A scent for your store
Pick a scent for each layer and give it a name. 13 scents make 1,716 possible candles. You order it through us, and no other store gets it.
- Pick three layersChoose a scent for the top, middle and bottom.
- Send your logoWe put your store name on every label.
- Test free samplesWe ship sample candles for your team to try.
- Approve and orderWe make your scent. It ships in about 6 weeks.
Example store. Type your company name.
Build your three layers
Pick a layer, then choose a scent below. Each scent is used once.
Smooth blend
Smooth blend
A blend guide based on scent families. Try samples to confirm your mix.
Choose a scent for the top layer
Order this custom scent
Your store, in the picture
See it on your shelf.
Your store name and selected scent layers appear on every label. Try a case quantity to see the wholesale price.
Display concept. Three candles are shown; each case contains 12 candles.
Shelf finish
Made for your store
Caramel Apple Night
- Wholesale / candle
- $13.00
- Wholesale / case
- $156.00
- Suggested retail
- $31.99
- Potential gross margin
- 59%
600 candles$7,800.00
Price preview only. Add these cases when you are ready.
Buyer questions
What to know before you stock the collection.
We already carry similar fragrances. What makes yours different?
Most holiday candles have one scent. Ours have three layers, so the scent changes as the candle burns, and the wooden wick crackles like a fireplace. Other layered candles come in set scents. We also make custom scents that only your store sells.
What evidence suggests customers would buy this candle?
The holidays are when candles sell. About 35% of all candle sales happen in the holiday season, and 76% of candle buyers say a candle is a good holiday gift. Scent is the top reason people choose a candle: 3 out of 4 buyers say it is extremely or very important. Layered candles already sell, too. WoodWick's layered Trilogy candles are sold at Kohl's and Walmart, and one of them has more than 3,000 reviews on Walmart. Our candles give shoppers three holiday scents they already know in one jar.
Why is your price appropriate?
Our suggested retail price is $31.99. A Bath & Body Works 3-wick candle is $24.95, a Yankee Candle 3-wick is $26.99, and a large WoodWick Trilogy is $34.00. Shoppers get three scents and a wooden wick for less than WoodWick, and your store keeps 62 to 72%.
You have 30 seconds. Why should we put your candle on our shelves?
It's three holiday scents in one jar. It sells from October through December. Your store keeps at least 62% at our suggested price. And you can sell a scent no other store has. Start with 20 cases today, and we add a free display.
Our shopper survey
We asked 0 people about our candles.
- said yes to buying at $31.99
- 0%
- said maybe to buying at $31.99
- 0%
- like the 3-layer idea (4 or 5 out of 5)
- 0%
- have given a candle as a gift
- 0%
- most selected option
- -
Anonymous class survey, fall 2026. Not a random sample. See all results
Competitor prices and reviews from public store listings, 2026. Candle buyer facts from the National Candle Association.
Holiday launch offer
Let's get Wick & Wax on your shelves.
Order standard candles by November 1, 2026. They ship in about 2 weeks. Custom scents ship in about 6 weeks.
- Free displayOrder 20 cases or more, and we add a wooden shelf display and 6 tester candles for free.
- Fall to Christmas swapAfter Thanksgiving, swap up to 5 unopened cases of fall candles for Cookies for Santa. Your shelf stays fresh for December.
- Start smallStandard orders start at 10 cases. Mix the three standard candles to reach a better price on each order.
Wholesale quote
| Item | Cases | Candles | Each | Subtotal |
|---|
Standard candles ship in about 2 weeks. Custom scents ship in about 6 weeks. Change cases in the collection or the custom scent order, and this quote updates.
Launch offer
- Candles in cases
- 0
- Retail value at $31.99
- $0.00
- Potential gross profit
- $0.00
- Order total
- $0.00
Opens a new tab. Print or save it as a PDF. Class demo; no order is sent.